Q: What does “maintenance” actually include? A: Core updates (WordPress, plugins, theme), security hygiene, uptime checks, backups, and basic performance care. The goal is simple: your site stays stable, fast, and not one update away from breaking.Q: Why do WordPress sites get slow over time? A: Plugin creep, bloated page builders, unoptimized images, too many scripts, messy database, and “quick fixes” layered on top of each other. Speed isn’t one magic plugin — it’s keeping the stack disciplined.Q: Do you guarantee a speed score (like 90+ on PageSpeed)? A: No fixed score promise — it’s not honest because scores depend on content, third-party scripts, hosting, and real-world devices. What we do aim for: strong Core Web Vitals and noticeably faster load + interaction times for actual users.Q: What are the most common speed wins you usually implement first? A: Image optimization + correct sizing, caching setup, script cleanup, font loading hygiene, database cleanup, and reducing heavy Elementor patterns. If hosting is weak, that’s often the biggest single lift.Q: Can you maintain Elementor + ACF sites without breaking layouts? A: Yes. We use staging for updates, keep a rollback path, and avoid “update roulette.” For stability, we also reduce reliance on fragile widgets and keep templates consistent.Q: What do you track to prove improvement? A: Real metrics: Core Web Vitals, TTFB, load time, bounce rate changes, and conversion events (forms/CTAs). If you’re only looking at a score, you’ll miss the actual business impact.Q: How often should maintenance happen? A: Minimum monthly for low-change sites. If the site is active (content, campaigns, forms, integrations), it’s safer to do weekly checks and staged updates.Q: What if something breaks after an update? A: That’s why backups + staging exist. We roll back fast, isolate the conflict, then re-apply updates safely. If the site is “plugin Jenga,” we’ll recommend cleanup so this stops happening repeatedly.