Q: What’s the difference between photography and art direction? A: Photography is the execution (shooting). Art direction is the plan: concept, mood, styling, locations, shot list, and how visuals support your brand and marketing goals.Q: Do you shoot photos yourself or coordinate a photographer? A: Depending on scope, we can coordinate production and direct the shoot, working with a photographer if needed. The key is consistent brand visuals — not random “nice photos.”Q: What types of shoots do you typically direct? A: Brand lifestyle, product, team portraits, behind-the-scenes, workspace/interiors, and campaign visuals — built for web, social, and sales materials.Q: How do you ensure photos work for marketing (not just aesthetics)? A: We define use cases first (website hero, ads, social series, case studies), then plan a shot list that covers both “impact” shots and practical content you’ll reuse for months.Q: What do you need from me to start? A: Brand direction, target audience, the platforms you care about, references you like, and access to the location/products/people involved.Q: Can you create a consistent look across multiple sessions? A: Yes. We define a visual recipe: lighting approach, composition rules, color mood, backgrounds, styling choices, and editing guidelines.Q: Do you handle post-production? A: Yes — selection, retouching level based on purpose, and exports optimized for web/social/print.