Event tracking for buttons, forms, scroll depth, and campaigns—set up cleanly.
GA4 installation is the start. Analytics is a measurement system: the right events, conversions, funnels, naming conventions, filters, and reports that answer real business questions.
CTA clicks, form submits, booking confirmations, phone/email taps, scroll depth, and basic lead-quality signals (selected service, budget range, key form fields).
Yes. Typically through Google Tag Manager with consistent event naming. If needed, we add a clean dataLayer for forms and key CTAs.
Yes, if designed properly: consent mode, data minimization, clear purposes, and sensible retention. “Track everything” is a GDPR risk and usually unnecessary.
Yes. Usually 1–2 dashboards are enough: “Leads & Conversion” plus “Content/SEO Performance.” The goal is clarity, not pretty charts.
Yes, with realistic expectations. Attribution is never perfect (especially with consent). We improve it via clean conversions, UTM discipline, and consistent tracking.
You reduce blind spots: you can see what drives leads, where users drop off, which CTAs perform, and how conversion rate / cost per lead changes after improvements.
Event tracking for buttons, forms, scroll depth, and campaigns—set up cleanly.
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