Q: What’s the biggest mistake with multi-language WordPress sites? A: Translating visually but not structurally. If languages aren’t mapped properly (URLs, hreflang, canonical tags, slugs), you get SEO confusion, duplicate content issues, and a nightmare to maintain.Q: Do you use TranslatePress, WPML, or something else? A: Usually TranslatePress for clean workflow and editing. WPML can work too. The right choice depends on how many languages, whether you need separate content per language, and how complex your templates are.Q: Are translations automatic or human? A: Both options. AI/auto translation is great to get you 80% fast, but it still needs review for tone, terminology, and legal/product accuracy. For serious markets, we build a workflow that makes “review + approve” simple.Q: Will every language rank on Google? A: It can — if each language has proper SEO setup and real search intent. If you translate a page that nobody searches for in that market, it won’t magically rank. Often the right approach is: core pages translated + market-specific supporting pages later.Q: Can different languages have different content (not 1:1)? A: Yes, and sometimes it’s the smarter move. You can keep shared structure but adapt offers, proof, FAQs, and wording per market.Q: How do you handle URLs and language structure? A: Best practice is language folders (example.com/lv/, /en/, /de/) with correct hreflang. It’s clean for SEO and scalable. Subdomains can work, but they add complexity.Q: What about performance — does multi-language slow down the site? A: It can if the translation plugin loads too much or if you duplicate heavy assets per language. We keep templates lean, cache properly, and make sure language switching doesn’t add extra bloat.Q: How do you prevent terminology chaos (especially B2B/technical sites)? A: We define a glossary (terms, product names, sector-specific phrases) and stick to it. That alone improves clarity, trust, and SEO consistency across languages.