Q: What’s the difference between motion graphics and an explainer video? A: Motion graphics is the visual language: animated typography, icons, charts, UI elements, transitions. An explainer video is the full story: script, structure, visuals, pacing, and a clear call-to-action. Most explainers are built with motion graphics.Q: Do you help with script and story, or only animation? A: Both. If the story isn’t clear, animation won’t fix it. We can write/tighten the script, structure the narrative, and then design/animate the visuals.Q: Can you explain complex products without making it boring? A: Yes — by using a clean structure (problem → solution → how it works → proof → next step) and visualizing the key concepts with simple, readable motion rather than overcomplicated effects.Q: What assets do you need from me? A: Your offer, target audience, key claims, proof (results, case studies), brand assets, and any UI/screenshots if it’s a software product. If you don’t have assets, we can design the visual system.Q: Do you create different cutdowns for ads and social? A: Yes. One master version plus cutdowns (shorter hooks, platform-friendly pacing, different aspect ratios) usually performs much better than a single video.Q: Can you include subtitles and multi-language versions? A: Yes. Subtitles are standard for performance. Multi-language versions work best when the script is structured and the motion system is template-based.Q: How do you measure if it’s successful? A: Depends on the goal: retention and completion rate for awareness, CTR and conversions for lead-gen, and sales enablement feedback if it’s used by your team.