Q: What’s the difference between a chatbot and a custom AI assistant? A: A chatbot mostly answers. A custom assistant can do workflows: classify messages, extract data, create drafts, push tasks into systems (CRM, Sheets, WordPress), and guide follow-ups automatically.Q: What DM channels can be automated? A: Typically Instagram DMs, Facebook Messenger, Telegram, and website chat. The exact setup depends on platform rules, permissions, and what you want to automate.Q: What can DM automation do without feeling spammy? A: Answer common questions instantly, qualify leads, book calls, deliver lead magnets, follow up politely, and hand off to a human when needed. The goal is speed + clarity, not aggressive automation.Q: Can it create content automatically (posts, replies, drafts)? A: Yes — with a controlled workflow. AI can draft replies and content, but we set rules: approved tone, brand vocabulary, and “human approval required” triggers for sensitive cases.Q: How do you keep it accurate and on-brand? A: A strict source-of-truth knowledge base, prompt rules, approved response patterns, and guardrails (no made-up pricing, no invented claims, clear escalation paths).Q: Can this connect to WordPress, Google Sheets, and CRM? A: Yes. Common setup: DMs → automation engine → structured data in Sheets/CRM → content drafts or tickets → optional WordPress publishing flow.Q: What about privacy and sensitive data in DMs? A: We minimize what’s stored, avoid keeping sensitive content unnecessarily, and build retention rules. If the business requires deeper data handling, we design a safer backend rather than leaving data scattered.