X Infotech is a global software solutions provider working across secure digital identity, electronic documents, digital payments, government platforms, banking infrastructure, travel credentials, and social card programs.
We helped X Infotech evolve its brand from a recognizable but card-centric identity into a flexible digital brand system – built for sales, presentations, exhibitions, product communication, the corporate website, and online brand guidelines.
Project Overview
Client: X Infotech
Service: Rebranding, web design, brand system, communication materials, online brandbook
Activities: Research, workshops, brand strategy, logo design, visual identity, icon system, one-pagers, presentations, exhibition design, WordPress website, ACF structure, digital handoff
Industry: Secure digital identity, eID, digital payments, government technology, banking technology, travel and border control
Company scale: 100+ Employees, Global provider with clients in more than 60 countries
Live website: https://x-infotech.com/
Online brand guidelines: https://x-infotech.com/brandbook/
The Challenge
X Infotech already had trust, recognition, and technical credibility. The challenge was to modernize the brand without losing familiarity – and to make a complex product portfolio easier to understand.
The previous identity was strongly connected to smart cards, chip cards, payment cards, and secure identity documents. That made sense for the company’s earlier communication, but the offering had grown far beyond that. X Infotech now needed to communicate digital identity platforms, digital wallets, onboarding flows, government systems, banking infrastructure, eVisa, border control, authentication, signing, and social card programs.
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The goal was not to replace the company’s identity with something completely new. It was more precise: keep the brand recognizably X Infotech, but make it cleaner, more flexible, and more useful across different communication channels.
The rebranding had to solve several things at once:
- Keep the brand recognizable for existing clients and partners.
- Modernize the visual identity without making it feel disconnected from the past.
- Move beyond a card-centric visual metaphor.
- Create a system that could work across multiple product groups and business sectors.
- Clarify a complex product portfolio for different audiences.
- Make sales and marketing materials easier to update and reuse.
- Build a consistent foundation for website, presentations, exhibitions, social media, and internal communication.
For a company working in secure digital identity and payments, the balance was critical. The brand had to feel trustworthy, but not outdated. Technical, but not inaccessible. Global, but still human. Flexible, but consistent.
The Process
The process moved from internal research and workshops to brand strategy, then into logo, visual system, marketing materials, website, and online brandbook.
Instead of starting with visuals, we began by involving the X Infotech team. The process included an internal brand survey, decision maker workshops, strategic direction, market landscape review, brand presentation, and phased approval of the new identity system.
Phase 1 – Research and Strategy
The project started with an internal digital brand survey. The goal was to involve the wider team before making visual decisions, giving employees a structured way to share how they saw the company, what the brand already represented, and what needed to change.
The research confirmed that X Infotech already had strong associations with reliability, safety, quality, global experience, expertise, and technical competence. These were not weaknesses. They were the foundation that had to remain visible in the new brand.
At the same time, the research showed that the brand needed more energy, clarity, and modern relevance. The existing identity communicated stability, but it did not fully express the company’s innovation, flexibility, and future-facing digital capabilities.
After the survey, we organized workshops with the X Infotech team to review findings, discuss brand strengths, define opportunities, and clarify what the rebrand had to achieve in practical terms.
The workshops helped frame the rebranding as a system rather than a visual refresh. The brand had to work across the full ecosystem: website, product pages, one-pagers, presentations, exhibition stands, social media, case studies, email signatures, brand guidelines, partner documents, and internal communication templates.
Phase 2 – Brand Direction and Visual System
The goal was not to replace the company’s identity with something completely new. It was more precise: keep the brand recognizably X Infotech, but make it cleaner, more flexible, and more useful across different communication channels.
The rebranding had to solve several things at once:
- Keep the brand recognizable for existing clients and partners.
- Modernize the visual identity without making it feel disconnected from the past.
- Move beyond a card-centric visual metaphor.
- Create a system that could work across multiple product groups and business sectors.
- Clarify a complex product portfolio for different audiences.
- Make sales and marketing materials easier to update and reuse.
- Build a consistent foundation for website, presentations, exhibitions, social media, and internal communication.
For a company working in secure digital identity and payments, the balance was critical. The brand had to feel trustworthy, but not outdated. Technical, but not inaccessible. Global, but still human. Flexible, but consistent.
Phase 3 – Digital Rollout and Brand Tools
After the core brand direction was approved, the system was rolled out across practical touchpoints: logo, colors, icons, one-pagers, presentations, exhibition materials, website, and online brandbook.
The process was structured in phases so that each layer could be reviewed and approved step by step. This reduced risk and made the final system feel connected rather than assembled from separate design pieces.
The brand was not treated as a static PDF guideline. It was developed into a working system that the team could use across regions, departments, sales conversations, product communication, and future digital content.
Logo Redesign
Logo since 2010
Logo since 2014
2026
The new logo keeps the recognizable X, but removes outdated card-specific details and the static tagline. The result is cleaner, more flexible, and easier to use across digital products and communication channels.
The previous logo carried recognition, so the redesign had to be careful. We kept the core X element and the recognizable brand name, but simplified the mark and removed unnecessary dependency on card stripes.
About the logo system
The older identity visually referenced card technologies, which made sense historically. However, as the company expanded into broader digital identity platforms, mobile credentials, digital wallets, and secure digital services, the card-specific metaphor became too narrow.
The new logo keeps the overall resemblance of the previous identity, but removes unnecessary complexity. The stripe motif was removed to make the mark more neutral and adaptable. The tagline was removed from the primary lockup, allowing the brand to work better across different products, regions, and channels.
The main principles of the logo redesign were:
- Preserve the X as the central recognition element.
- Keep enough resemblance to the previous identity so the brand still feels familiar.
- Remove card-specific visual dependency.
- Improve legibility in digital environments.
- Create a logo that works at small sizes, on websites, presentations, booths, and in motion.
- Make the system open for sub-brands, product contexts, and regional variations.
Logo Tagline
X Infotech Group
X Infotech Africa
The result is a simpler and more versatile identity that still feels like X Infotech.
Visual Identity System
The new visual system uses color, icons, product marks, key visuals, and layout rules to make complex solutions easier to navigate and recognize.
The identity was designed as a system, not as isolated visuals. The color palette, icon language, product marks, and templates all follow one logic, helping the brand stay consistent across website, sales materials, presentations, exhibitions, and social content.
Color and sector logic
The color system was built to balance recognition and clarity. The core X Infotech green-blue tone was kept as an important recognition element, helping the new identity feel like an evolution rather than a replacement.
At the same time, the brand needed a broader color logic. X Infotech communicates with different audiences and across several business sectors, so color became a practical navigation tool.
The system supports:
Core brand recognition through the primary X Infotech color palette.
Sector-based differentiation for Government, Banking, Travel, and Social solutions.
More intuitive navigation across website pages and marketing materials.
Clearer separation of content types in presentations and one-pagers.
More flexible visual expression for campaigns, events, and social media.
Icon system and product marks
The icon system became one of the most important parts of the new identity. X Infotech’s solutions are complex and technical, so the visual language had to help users recognize product groups quickly without overloading them with text.
We created a consistent suite of icons based on the same visual logic as the refreshed brand. Each symbol sits inside a rounded rectangle and uses a minimal white line-art style. This creates a strong family resemblance across all icons while keeping each product or function distinct.
The icon system translates complex solution areas into simple visual metaphors, including identity, cards, biometrics, digital documents, wallets, authentication, signatures, security, onboarding, payments, and related platform functions.
The system supports website navigation, solution cards, one-pagers, PowerPoint slides, exhibition graphics, social media visuals, product overview diagrams, and print materials.
Key visuals and communication style
The visual language was designed to feel modern, secure, technical, and accessible. It had to support abstract technology topics without becoming too generic or too cold.
Key visuals were used to connect digital identity, people, documents, cards, mobile devices, and secure infrastructure into one recognizable visual world. This gave the brand more emotional presence while still keeping a professional B2B technology tone.
Stationary and branding
Sales and Communication Materials
We moved from heavy product brochures toward modular one-pagers, editable presentation templates, and reusable communication blocks that are easier to update and combine for specific clients.
X Infotech needed sales materials that could support different audiences and product combinations. The solution was a more modular communication system: one-pagers, product diagrams, presentation templates, and reusable visual blocks.
One-pager system
Traditional brochures are often slow to update, difficult to customize, and too heavy for specific sales conversations. For a company with many modular products, this becomes inefficient.
We moved the communication approach toward modular one-pagers. Instead of relying on large static brochures, X Infotech can now use concise, focused product sheets that are easier to update and combine depending on the client’s needs.
A government client can receive only the most relevant identity, document, or platform materials. A banking client can receive focused materials on card personalization, onboarding, payments, or customer identity. A travel or border control client can receive materials related to eVisa, digital travel credentials, driver licences, or document verification.
The one-pager system was not designed only as a visual template. The content structure was prepared so that future product sheets could be created or updated more efficiently through a reusable template-based logic.
Explaining complex products
Many X Infotech solutions involve processes, infrastructure, integrations, security layers, identity flows, data validation, issuance, authentication, and lifecycle management.
For this reason, the brand system also needed a way to explain product usability. We developed visual structures and schemes that help simplify more complex solutions without making them feel generic.
These diagrams and process blocks help show how a user enters a service flow, how identity or document data is captured and verified, where security and authentication happen, how different modules connect, and which benefits matter for a specific audience.
Presentation system and AI-assisted workflow
Presentations are one of the most important sales and communication tools for X Infotech. The company needs to present complex solutions to governments, banks, partners, and event audiences, often with different levels of detail and different sector-specific emphasis.
We updated the presentation system by converting the new brand language into PowerPoint templates and reusable slide patterns. The goal was to make presentations look consistent, but still editable by the team.
The system was also designed with future AI-assisted workflows in mind. By combining approved visual assets, a defined tone of voice, reusable slide structures and clear brand rules, tools such as Claude and Gamma can help generate structured first drafts for presentations.
This does not replace final human review or design control. Instead, it gives the team a faster way to create editable starting points that already follow the company’s communication logic and visual direction.
Website Redesign
The new website became a structured communication platform – not just a redesigned homepage. It organizes solutions by sectors, products, use cases, content, and future growth logic.
The website redesign was a major part of the brand rollout. The previous website needed clearer structure, stronger visual consistency, and a better way to present the full X Infotech offering.
More about website structure
The new website was designed to work as a corporate platform, product library, trust-building tool, and content hub. The challenge was to organize a large number of solutions without overwhelming the visitor.
We introduced a clearer structural division across the main sectors:
- Government
- Banking
- Travel
- Social
Within these sectors, the content was grouped into solution areas and product pages. This helped create a more understandable path for different audiences.
The website also includes areas for newsroom content, events, case studies, company information, key people, documentation, and contacts. This turns the site into more than a static presentation. It becomes a structured communication platform that can continue to grow.
A key part of the redesign was making the offering easier to find and filter. Instead of presenting a long list of products without hierarchy, the website structure supports categories, solution relationships, use cases, and sector-based navigation.
This makes the website more useful for both human visitors and future content growth. The structure supports SEO, clearer internal linking, better landing pages, and stronger alignment with the company’s sales materials.
WordPress, ACF and Handoff
The website was built with a structured WordPress and ACF approach, making content easier to manage, reuse, and expand after launch.
Instead of building a static set of pages, we used a system that supports repeatable content blocks, custom fields, reusable templates, and structured relationships between content types.
More about the backend and handoff
ACF was used to make content management more structured. This allows solution pages, use cases, featured blocks, categories, experts, and related content to be managed more consistently.
The website structure was planned so content could be reused across different contexts. Solutions can be connected to sectors, related use cases can be shown where relevant, and featured content blocks can be managed from the backend instead of manually rebuilding every page.
During development, we also maintained a technical backlog with details about structure, content logic, taxonomy behavior, template decisions, and future improvements. At the end of the process, this backlog and handoff material were organized into PDF and Markdown formats.
This handoff approach was created with future workflows in mind. The client can use the documentation not only as a technical record, but also as context for future developers, internal teams, or AI-assisted tools.
Online Brandbook
The brandbook became more than a PDF. It was developed into an online brand platform where teams can access current assets, download materials, and generate consistent email signatures.
At first, brand guidelines were prepared in a traditional PDF format for review and approval. After the core system was approved, the brandbook was developed further into an online brandbook.
More about the online brand guidelines
The online brandbook includes core brand assets, logo versions, color information, imagery direction, fonts, icons, stationery, marketing materials, communication examples, downloads, and practical usage rules.
Instead of searching through folders or using outdated files, team members can access the latest materials from one place.
The online brandbook also includes practical tools, such as an email signature generator. By entering their own information, team members can generate an up-to-date email signature that follows the brand system.
This solves a common consistency problem: email signatures often become outdated, visually inconsistent, or manually edited across teams.
The online brandbook turns the identity into a working tool. It is not only a guideline document, but a living brand asset platform.
Exhibition and Event Presence
The new brand system was adapted for international exhibitions, including booth graphics and 3D visualizations that helped preview how the identity works in physical space.
X Infotech participates in international events and industry exhibitions, so the identity also had to work beyond digital screens and documents.
More about exhibition design
Exhibition materials are high-impact touchpoints where consistency matters: booth graphics, wall visuals, counters, banners, screens, and printed materials all need to communicate the same brand story quickly.
We adapted the new visual language to exhibition stands and prepared booth concepts as 3D models and renderings. This allowed the team to preview how the identity would work in real space before production.
The exhibition design system connected large-format brand visuals, sector-based messaging, product icons, solution groups, clear calls to action, print-ready graphics, and reusable design logic for future events.
Video, Social Media and Future Content
The rebrand also created a foundation for future content – articles, videos, social posts, newsletters, expert content, and SEO-friendly educational materials.
X Infotech needs to communicate highly technical topics in ways that are understandable, credible, and engaging. This requires more than static product descriptions.
More about the content system
We developed visual directions and templates for social media, news updates, blog posts, and campaign visuals. AI-generated imagery was used as part of the creative process for header images, article visuals, and social materials, always within the approved visual direction.
For future communication, we also proposed a repeatable content creation formula. Instead of producing every article, video or social post separately, one content production cycle could generate multiple outputs from the same expert knowledge.
For example, one or two filming days with several experts could produce a topic discussion, individual interviews, full video content, shorter video clips, a long-form website article, a shorter LinkedIn version, quotes, excerpts, newsletter content and social media posts.
This approach helps turn internal expertise into a long-term content system. It supports website SEO, LinkedIn communication, newsletters, video platforms and future educational content around digital identity, banking, government technology and secure digital transformation.
The content system supports topics such as digital identity, electronic identity documents, government digital transformation, banking automation, secure onboarding, digital wallets, eVisa, border control, public key infrastructure, document lifecycle management, and future trends in identity and payments.
Final Result
The final result is a complete brand and digital communication system – modernized, recognizable, scalable, and easier for the team to use across real business touchpoints.
The new identity keeps X Infotech recognizable, but makes the brand cleaner, more flexible, and better suited for its current position in digital identity and secure technology markets.
Read more about the final outcome
The logo is simpler and more adaptable. The color system supports multiple business sectors. The icon system gives complex products a clear visual language. The one-pager system makes sales materials easier to update. The website organizes a broad product portfolio into a more understandable structure. The online brandbook gives the team one place for current assets and practical brand tools.
Most importantly, the rebrand gives X Infotech a system that can continue to grow. It is not only a new look, but a foundation for future communication across markets, teams, products, events, and digital channels.
The project created a stronger connection between brand strategy and everyday usability. The identity is modernized, but still familiar. The marketing materials are more modular. The website is more structured. The brandbook is easier to access. The presentation system is more scalable. The content direction is more future-ready.
What We Delivered
A full rebranding and digital rollout system covering strategy, identity, website, materials, templates, brandbook, and future content direction.
List of deliverables
- Brand research and internal survey
- Team and decision maker workshops
- Strategic focus and positioning
- Market landscape review
- Logo refresh and logo usage system
- Color palette and sector color logic
- Icon system and product visual language
- Product one-pager system
- Template-based one-pager structure
- Complex product explanation diagrams
- PowerPoint presentation templates
- AI-assisted presentation workflow direction
- Exhibition booth design and 3D visualizations
- Website redesign
- WordPress development with structured ACF approach
- Technical handoff documentation
- Online brandbook with downloadable assets
- Email signature generator
- Social media and content templates
- Future content strategy for articles, videos, newsletters, and social channels
