X Infotech Branding Survey

Privacy and Data Protection

I consent to the processing of my data, for the purposes of an internal survey for X INFOTECH, SIA (reg. no. 40003865114), in compliance with the EU GDPR regulations.

1. How would you describe the current X Infotech brand?

Innovative and technologically advanced. Stable and reliable but less engaging. Conservative and modest. Functional but lacking emotional connection. Other

2. What are the main values you think X Infotech delivers to its clients? (Select up to 3)

Quality, reliability, safety. Innovation, flexibility, technological excellence. Client support, accessibility, efficiency. Global experience, expertise, certifications.

3. What do you see as X Infotech’s strongest advantages compared to competitors?

Broad product portfolio and technological independence. Reliability and guaranteed delivery times. Strong partner network and global experience. All of the above.

4. How would you describe the current X Infotech brand?

Completely – it is professional and appropriate. Partially – it is good but could look more modern. No – it doesn’t reflect the company’s true potential. Not sure, as it doesn’t seem particularly noticeable. Other

5. What are three words that best describe the ideal X Infotech brand?

6. What could be improved in X Infotech’s communication with the target audience? (Select up to 2)

Clearer and more structured messaging. Greater emotional connection with clients. A more modern and dynamic visual identity. Better segmentation and tailored approaches for different markets.

7. What visual or communication elements do you think would make our brand more memorable?

Brighter and more unique colors or graphic elements. Clearer and more emotional brand messaging. Human-centric communication and visuals. More interactive and dynamic materials (videos, animations, etc.). Other

8. Do you think X Infotech brand stands out among competitors?

Yes, it is unique and well-recognized. Partially – some elements stand out, but the overall image is average. No, the brand blends in with competitors and isn’t distinctive enough. I don’t have enough information to evaluate. Other

9. What changes to the visual identity would be most useful? (Select up to 2)

A new, updated logo and color palette that is more modern, clear and noticeable. Clearer product positioning and presentation. A more cohesive and consistent visual style across all materials. More interactive and contemporary materials (e.g., videos, animations).

10. What are your thoughts on our current client segmentation and offering positioning?

The segmentation is clear, and the offerings meet various client needs. The segmentation is clear, but the offerings lack differentiation. The segmentation is unclear, and the offerings are too similar. It’s hard to evaluate as the offerings are not clearly communicated in the market.

11. How do you see the role of the X Infotech brand in the future?

As a technology leader in electronic identity solutions. As a symbol of security and trust in the global market. As a flexible partner with high client orientation. As a global and innovative company with a strong impact.

12. What could we do to enhance client trust and perception of our quality? (Select up to 2)

Communicate our technological flexibility and quality more clearly. Showcase more client success stories and testimonials. Improve the visual identity to look more professional and modern. Provide more examples or evidence of our expertise (e.g., data, certifications).

13. What impression would you like X Infotech’s brand to leave on clients after rebranding?

14. What do you think is missing in our current brand that could make it stronger?

15. If you could change one thing about X Infotech’s branding or communication, what would it be?

X Infotech Branding Survey

Practical Design & AI Insights